A Newbies Guide To Finding A Niche

So, you have made the big decision that you want to become an affiliate marketer, but what do you sell and to whom. You need to find a market with lots of products to sell and people wanting these products, but where do you start? Read on.

Finding A Niche

Finding A NicheFinding a niche, for a newbie marketer can be a terrifying thought. Where do I start? What can I promote? How do I do it? All valid questions and ones I hope I can answer in this post today.

The idea of marketing online and making a living from it has been the dream of millions of people. Ever since the internet began people have been finding a way to make money from it. A lot are legitimate, don’t get me wrong, but there has always been the unscrupulous marketers, these are the ones ready to take money from the unwitting newbie. These guys then head for the hills never to be seen again.

One tip, never be like these marketers, be honest and truthful and your customers will love you for it. They will appreciate it more if you help them rather than just try to take money from them. Okay enough of that let’s get on with finding a niche.

The first thing you need to do is think of what it is you have an interest in? You may be a big football fan(soccer or American) and may be very knowledgeable on the subject. This is maybe where you can start, but the actual niche of say American football is huge and you would struggle to get into making money from this niche as a whole. What you need to do is burrow a bit deeper into the niche and find sub niches or micro niches. These are niches that are part of the bigger niche but more specialist. Yes you will have fewer people to sell to, but you know your potential customers are really interested in the subject.

Finding a nicheI have seen an article and they were promoting American football snack helmets, now that is a micro niche. I didn’t know what a snack helmet was either but here is a picture of one. People have a snack from these when they are watching a game on TV at home.

They come in all teams colours with logos too. This is not an advert:)

Who would have thought about that one as a niche? There seems to be a market for selling them though and it just goes to show there is money to be made in every niche.


You first have to do some research on your niche, then look for a micro niche within it as mentioned above. You can get a good idea about products to sell in your niche on the amazon site. Go on there and type in your chosen niche and see what the results show. If there is a lot of products you know this is going to be a profitable niche and one you should think of entering.


Here are another couple of ways of finding if you have a profitable niche or not. Go to your local supermarket and look in the magazine rack. There will probably be all different types of magazines on different subjects, these are all profitable niches. Look online at the magazine sellers and see if there are magazines on your chosen niche. If it is a yes you are on a winner.


Have you heard of the dummies books? Yes? Go to their website https://www.dummies.com/ and type in your chosen niche and if there is a book about it you can bet it is profitable or they would not print a book about it otherwise.

Hopefully you will now have an idea of what niche you want to enter, now you need to do some research.


Finding A NicheYou now need to do some keyword research for your niche. Go to the google keyword research tool and type in your niche and find out the keywords being used in your chosen niche. I do not use the google keyword research tool myself, I use a better one than that, but I will tell you more about that later.


Once you gather a list of potential keywords you need to see what the competition is for those keywords.


You need to know your competition in any business so this is why you have to find out who your competitors are. Competition is not a bad thing it shows that it is a profitable niche.

I will show you how you can get access to this information below.

Do I Need A Website

I would say you definitely need a website or blog like this one you are on now. Your blog is one way of getting visitors to your site. Through the proper use of keywords and SEO in your blog posts your articles will get picked up by the search engines. Which in turn will get you visitors to your site, this is not an overnight way of affiliate marketing it is a process of building a business for the future as your posts will be there for evermore. If you are consistent in your blog writing your site will gradually grow into an authority site in the search engines eyes, this is when it gets interesting with lots of potential customers visiting your site from Google, Yahoo and Bing etc….

Social Media

Finding A Niche

Social media is another way to get visitors to your blog posts. This has to be done properly or you could ruin your chances of customers by spamming them with link after link. I have seen a lot of people do this on Facebook and in the end these people are just ignored. You need to get the correct training so you are doing it correctly from the beginning.


You now have a good idea on your niche and you are all excited about earning money online but what next? You need to get the correct training so you can take it step by step in the correct order and not miss anything out. Some people skip certain parts of building a business by being to eager to get to the money making stage without learning the basics.

If you haven’t already, make sure you get access to my Affiliate Marleting Kickstart Course. Just click here and add your details.

Affiliate Marketing Kickstart


Comment below if you want me to post about other topics regarding internet marketing and I will see what I can do.

Thanks for visiting,

Frank Bow

The Ultimate Newbie



12 thoughts on “A Newbies Guide To Finding A Niche”

  1. “be honest and truthful and your customers will love you for it” I loved this line about the article. Before I got started with my site, I had no idea where to look for this kind of info. Thanks for sharing, this will help a lot of people who want to get into marketing.

    • Hi Ronald, thanks for your comment. I am serious about the being honest part, it will only harm any marketer when they leave people high and dry. Word will soon get around and they will get what they deserve.

      Thanks for visiting today and call back when I have built the site up a bit.

  2. Selecting a niche is important for people who start affiliate marketing. Wealthy affiliate platform helps the newbie to choose the correct niche and grow the online business on the right path. Well written article!

    • Thanks for the comment Kathiva. Choosing a niche or a micro niche is one of the biggest decisions any would be marketer will make. Choosing to get the correct training with Wealthy affiliate is one of the easiest. Getting your niche website up and running is something that some would be markerters never achieve. If only they knew where to go to learn how to do it.

      Thanks for visiting,

  3. Great ways to find a niche. I have been searching for a niche to start another website. I know about Amazon and magazines but have never heard using the dummies books to find a niche.

    Now I will have to check this link you have provided to further look into where some good niches are.

    Social media I find is a little hard to find a niche, as everyone is always promoting their own thing. Too much competition there as many people are probably looking for new niches.

    • Hi Jagi, thanks for the comment. I heard the dummies route of searching for a niche a while back and thought I would suggest it to others as a way they could find a niche to get started. Social media is a hard niche to get involved in as it so big, but I am sure their are a lot of people making money from it.

      Thanks for visiting,

  4. Great post Frank!

    I agree with you when first starting out it is terrifying trying to decide on which avenue you should go down.

    I have seen the snack helmets before I guess it goes to show that you can narrow down your niche and be super specific!

    • Hi Andy, narrowing a niche down is definitely the way to go. That snack helmet micro niche is something I would never have thought of in a hundred years. It can be terrifying for a newbie to work out what niche to go into. As they say on Wealthy Affiliate go with your passion or hobby at first because you will have lots to write about. You will also write better posts as your passion will shine through.

      Thanks for dropping by today,

  5. Hi Frank, this is a very resourceful article that can empower an individual. I learned a lot from it. Narrowing down to a micro niche is very important and I totally agree with you. The other elements and tools you mentioned also offer great insights and guide to a successful affiliate marketing business.
    Thank you!

    • Thanks for your comment Lovelyn, some niches are too big to target on there own which is why i suggested looking fr a micro niche.

      Thanks for visiting today and please call back as the site grows,

  6. This is a nice article, I learned a lot by reading it tonight. Finding a niche can be as hard as it is easy. So many aspect to take in consideration but so many choices. I think you well described the best way to do it!

    Oh and I agree, Wealthy Affiliate is the best platform to learn!

    Thank you for sharing 🙂

    • Hi Audrey, thanks for your comment. Finding a niche can be a problem for some but others just fall into one naturally. That is because they are passionate about something and they go for their passion as it is easier to write about. Like my 70’s music site http://musicofthe70s.co.uk

      Thanks for visiting today,


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