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Ultimate Newbie Training

What Are Your Plans For 2020?

 

Today I would like to talk about your plans for 2020. I mean with your business ambitions not your personal ones, though they are important too.

Planning for 2020

Okay, we are at the start of a new decade, are we in a better position than we were at the start of the last decade? Have things changed for you in those 10 years? Perhaps that is why you are interested in building an online business so you can change your circumstances. What figure would put you in a great position financially?

Are you looking to work from home and give up the daily commute to work? Maybe you just want an extra $100 a week to supplement your income from your job. Whatever your plans are for 2020 you need to put a plan into action.

Having a plan and a goal are vital in any business. You need to plan how you are going to achieve your goals and then take the steps needed to realize these goals.

You Need To Be Realistic

You need to be realistic in your goals, are they achievable say in the next 12 months? If you are aiming to quit your job by this time next year what do you need to do to get into that position? It’s all questions that need to be answered before you move forward.

Write your goals down and keep them near your computer so you see them all the time. This will help keep you focused on what you are trying to achieve.

Just remember everything is achievable, if you put the effort into your business you will see the results. The more effort you put in the better the results. I know this is obvious but you will be surprised how some people put in a little effort and when they get no results they give up.

That is what I need to stress to you never give up. I have done this in the past and regretted giving up on my dreams because I came to an obstacle I thought I could not overcome. If you ever get stuck on anything get in touch with me and I will try to help you overcome your obstacles. If I don’t know the answer I will try my best to find you a solution to your problem.

Time To Take Action

Now you have your goals written down it is time to make a plan of action. This is a vital part and something that held me back for years. I was taking action but in the wrong way, writing blogs daily etc.. was just not working for me. Even though I was doing this consistently I never seemed to make progress.

What was wrong is I never had a sales funnel in place to start seeing results from my efforts in driving traffic to my blog. I now know what held me back for so long. The thought of putting a funnel together was very scary as you probably are finding out. It can be very daunting to say the least.

 

Your First Sales Funnel

So if you take anything from this blog post today it is that you need a sales funnel in place before you send anyone to your blog. Yes, it takes a bit of work at the beginning, but once it is in place your only job then is to drive traffic to your blog posts where your sales funnel is in place to get your visitors to leave their details and therefore enter your sales funnel.

You are now building a list, which any marketer will tell you is where your business really takes off. But because you have a sales funnel in place you can start to build buyers lists which is what you are striving for, people who are willing to spend money for the information you can provide for them. This applies in any niche.

 

How Do I Build A Sales Funnel?

The first thing you now know you need in place is a sales funnel. Before you do anything else get this in place first. It will be the backbone of your business for years to come. There are of course all sorts of sales funnels being used by internet marketers today. From the beginners funnel with just one product to sell to the guru funnels with about 4 or 5 different products to sell. You see them all the time and I would imagine you have seen a few yourself if you have been trying to start a business online for any length of time.

Now if you think you cannot ever see yourself in a position to have the knowledge to start your first sales funnel, you are wrong. You will be happy to find out that I have 3 free videos that will show you exactly what you need to get started and begin your online adventure starting today!

Just add your details to the form on this page and you will be sent a link to the free videos. Let me know what you think of the videos and if you found them useful. It is always nice to get feedback on the info I provide. You have nothing to lose and everything to gain by taking a look at the videos, perhaps it will spur you on to finally start making money online.

sales funnel

Thanks for visiting today and make sure you grab the 3 free videos on how to start building your first sales funnel before you go.

I wish all the best for 2020, make this the year you finally make the breakthrough.

Frank Bow,

The Ultimate Newbie

frank@theultimatenewbie.com

P.S. I have every confidence in you and I believe everyone can go on to achieve their goals with the correct training. Taking action on what you are learning is the vital piece of the puzzle. You will be surprised by how many people watch endless training videos and never ever take action on what they are being shown. Do not let this be you. Grab the free training and get started building your funnel today!

Categories
Affiliate Marketing

Fulfilling Your Bonuses Promised

Affiliate Marketing

Well we have reached the end of the course and I am sure you have picked up some valuable information over the last 12 posts. Today we cover making sure you deliver on the promises you made to your buyers regards bonuses.

After you get your visitor to make a purchase, you may want to give them a “thank you” gift as a token of your appreciation. There are a few ways to do this, and I’ll discuss them in the brief section below.

Deliver it Automatically

Some affiliate networks make it easy to deliver your bonuses automatically. When signing on to promote a product, find out whether they include bonus pages and downloads.

Add a Link to Emails

When someone signs up for your buyers list, you can add a link to the bonus product in the welcome email. Your subscribers are more likely to keep coming back if you give them something valuable. Alternatively, you can put the links in a PDF file and email them to your buyers or subscribers.

Set up a Membership Site

If you’re inclined to do so, you can set up a membership site to protect your downloads from piracy. Add your buyers as lifetime members, or monetize the membership by inserting your own affiliate offers. I recommend a tool like that found at https://commissiongorilla.com/v2. It makes the process very simple, as it includes ready-made bonus packages that can be delivered automatically when a product is purchased. This product even creates the bonus download page for you!

I hope this guide has been helpful. With the tips, tricks, and insider secrets I’ve given you here, you’ll find it easier to achieve affiliate marketing success. While affiliate marketing is far from a “set it and forget it” proposition, it doesn’t have to be difficult. By following this guide, you’ll be a few steps closer to becoming a top affiliate. Thanks for reading, and I wish you the ultimate in success!

If you haven’t already, make sure you pick up my free videos on how to make your first sales funnel. Building a list of buyers will help you with your affiliate marketing offers as you will have a ready made list of people who you know are willing to spend money to get the information you are offering.

 

sales funnel

Categories
Affiliate Marketing

The Best Ways To Drive Traffic To Your Affiliate Links

Affiliate Marketing

 

Welcome to part 12 of the Ultimate Newbie Affiliate Marketing Course. Today we cover driving traffic to your affliliate links.

Many new affiliate marketers make the mistake of grabbing a link and posting it everywhere they go online. That’s a mistake, because the social sites and other places you go aren’t likely to be populated with people who want the products you’re selling; they’re either too savvy to fall for the sales pitch, or they’re simply not interested. To succeed as an affiliate, you’ll need to find better ways to promote your products. Here, you’ll find a few great ways to drive traffic to your affiliate links.

Focus on Organic Search

This step may seem elementary, but it’s surprising how many affiliates ignore it. The best way to bring traffic to your offers is by getting your site to rank high in the organic search results. While this is harder than simply paying for traffic, organic search can pay dividends for years to come.

Set up a Quality Niche Website

This is the first step, and it’s also the most important. Google and the other search engines have a long history of penalizing affiliates because of their techniques, most of which have been given the “black hat” designation. These days, to be seen as a legit marketer and not a devious spammer, you’ll need a high-quality site filled with valuable, relevant content, and your links should be clearly marked as being from an affiliate. You’ll need to know your products, your audience, and how to drive conversions.

Provide Quality Content

Much of your affiliate traffic will come from organic search if your site has a narrow enough focus, your quality is high, and you’ve earned your ranking. To do so, you’ll need to write and keep a blog by buying content or writing yourself. To avoid Google penalties, don’t use spun or low-quality content. It’s not necessary to post very frequently; once a week should suffice to show that your site is active.

PPC

PPC (pay per click) through Google AdWords gives you full access to the search engine’s display network. Create ads that point to your website, not directly to your links, as Google does not like to directly display affiliate ads unless THEY are the affiliate. Test ads for varying keywords, study their results, optimize them, and build your advertising strategies accordingly.

Stick to Your Niche

If you’re working in a relatively narrow niche, you can easily pull ahead of your competition. However, if your focus is spread thinner, you won’t be able to penetrate your target market. If you are tempted to branch out to new and unrelated products, put together a site in a different niche rather than trying to shoehorn it into your old one.

Include Customer Testimonials

When you’re selling affiliate products, send follow-up messages to buyers to find out about their experiences. If they give great reviews, ask them if you may use them on your website to help teach others about your product’s benefits. If you can’t get any testimonials from customers, it’s perfectly acceptable to invent your own. However, you’ll need to write them in a believable way, so potential buyers don’t see them as being fake.

Write a Product Guide

Unless you’re only selling eBooks, you’re likely to be able to create tutorials using your products. Even if it is as easy as using a supplement along with a sensible diet and an exercise plan, you can do it. It’s always possible to find material to post and write, and if you’re in a popular niche, these evergreen guides will attract people who may be on the fence (but will buy later).

Create Supplementary Material

This is the opposite of creating evergreen guides. When you have a niche site, you’ll need to ensure that your content has a narrow focus. Fortunately, most topics have some degree of depth, and you can cover the product in a variety of ways. Discuss the product’s history, ingredients, technology, or other factors. It’s not broadening the base of your content; it’s digging deeper to cover all conceivable angles.

Promote Your Products to Industry Communities

No matter what product you’re promoting, it’s part of an industry, and all industries have online communities. There are forums, blogs, Facebook groups, and Twitter accounts for any industry, and it’s up to you to find them and become an active participant. Post your affiliate link in your profile, in your forum signature (if allowed), and in discussions wherever possible. Generally, you should attempt to post links to real, helpful posts rather than to your sales pages; it comes across not as advertising, but as trying to be helpful.

Get on Social Media

Even if you’re in a narrow niche, you can leverage social media to your benefit. Facebook is especially important because of the info you can get through the Insights tool. Create a virtual audience for your PPC campaigns, and you’ll build your buyer list.

Rent Space on an Email List

Sometimes, it’s possible to find other businesses in the industry and work with them. Pay for newsletter space, and you’ve essentially created a sponsored post. When done with blog posts, Google considers this a “black hat” tactic, but it’s OK to do it in email content, as it’s neither controlled or indexed by Google.

Build a List

As said above, Google doesn’t monitor email communications, and that’s why email lists are perfect. You can use them for promotions, repeat customers, social media growth, and various other reasons.

Write an eBook

Although you’re selling affiliate products, that doesn’t mean you can’t sell your own stuff as well. It’s easy to write and sell an eBook; simply expand on the content you’re already creating for your niche blog.

Create a Video Offer

Video is highly underrated among affiliate marketers. It’s simple to create a basic video and post it to the major sites. Encourage users to view these videos, which should compel them to learn more about the products you promote on your blog and landing pages. When you use offer videos, you can turn your site into a conversion-driving machine.

I hope you have enjoyed this course and have learned a few tips along the way. Leave a comment below if you have any questions. I have added another post about fulfilling your promises about bonuses you may have offered your buyers.

If you haven’t already, make sure you pick up my free videos on how to make your first sales funnel. Building a list of buyers will help you with your affiliate marketing offers as you will have a ready made list of people who you know are willing to spend money to get the information you are offering.

 

sales funnel

Categories
Affiliate Marketing

Building Your Buyers List

Affiliate Marketing

 

Welcome to part 11  of the Ultimate Newbie Affiliate Marketing Course. Today we cover building your buyers list.

When you become an affiliate, your goal is to earn your subscribers’ and visitors’ trust. It’s best thought of as like dating, where you evaluate people before you ask them out. When you’re an affiliate marketer, you need to let people know that you’re serious and that you’re an expert in your niche. Whether you’re promoting products related to health, the auto industry, or anything else, you’ll need to gain your audience’s trust to become successful. Here, I’ll give you some tips on using lead magnets to build your list and gain customers’ trust.

Use an Opt-In Form That Offers Something Free

The best way to start putting together a buyers list is to use a third-party email marketing service such as MailChimp, Aweber, Getresponse, or iContact. The time to start building a list is now; if you’re not doing it, you’re wasting money! Even if you only get one or two subscribers a day, that’s still about 700 per year. Those 700 subscribers could bring you another $20,000 in affiliate revenue each year, and you’ll be surprised to see how fast your list grows once you start.

Set Up an Autoresponder

The next list-building step is to create a seven-day autoresponder. Every day for up to a week, your subscribers will get an email through your third-party email marketing service. If you have more than 600 subscribers, and you had to send each of them an email each day for a week, that’s 4200+ emails you DON’T have to write!

The autoresponder needs relevant content to send to the audience, and I suggest adding guides and tutorials based on your industry experience. The goal is, after all, to build trust, and sending your subscribers valuable emails is a great way to do it. Even if you have the world’s biggest list, it’s useless unless your subscribers trust you and want to buy from you.

Give Away Free Gifts

The most effective way to gain a customer’s trust is to give them something for free. Give them a software download, video, ebook, or whitepaper, and you’ll gain their trust more quickly. Sending subscribers free gifts is a great way to get their attention, and it will keep them coming back for more. When you give your customers something of value at no charge, they’re likely to come back and purchase your paid items. Too many marketers send out random emails promoting the newest products, without investigating these products’ backgrounds or finding out whether they’ll fulfill the audience’s needs. This isn’t just a mistake, it’s a good way to ruin your list.

Do a Joint Venture With a Top Affiliate

Another good way to grow an email list is to reach out to top affiliates who can cross-promote your products and services. It’s important to take a proactive stance, and to constantly follow up with your JV partners when you do a product launch or when you cross-promote with others. If you don’t treat your JV partners properly, they won’t return!

Set up CTAs on Your Site

The final step to building a good email list and increasing your sales is to include strong CTAs (calls to action) on your site. Whether you add a “Buy it Now” button or a “Sign Up” button, you should always include a call to action. Many affiliates, even the top ones, forget the power of a good CTA. An affiliate starting out may fail to do this, and they’ll wonder why they’re not getting any conversions. Your subscribers are looking for direction, and by including strong CTAs on your site, you’ll see a significant change in your marketing results.

Now that you’ve gotten some tips on building a great email list, you’re ready to move onto the next step. Keep reading for more great tips!

If you haven’t already, make sure you pick up my free videos on how to make your first sales funnel. Building a list of buyers will help you with your affiliate marketing offers as you will have a ready made list of people who you know are willing to spend money to get the information you are offering.

 

sales funnel

 

Categories
Affiliate Marketing

Increasing Your Conversions and Affiliate Sales

Affiliate Marketing

 

Welcome to part 10 of the Ultimate Newbie Affiliate Marketing Course. Today we cover how to increase your conversions and affiliate sales.

Do you want to earn more money with your affiliate promotions, or have you tried it and wondered if it is really worth all the effort you’re putting forth? If you answered “yes” to the first question and “no” to the second, you may benefit from the tips I’m about to give here. In this guide, you’ll get 14 tricks and tips from some of the industry’s top affiliates.

Make Things Personal

Because most people like to buy things from those they like, know, and trust, they’re more likely to buy something if you’ve personally participated in it or purchased it. Therefore, it’s important for you to be honest about whether or not you’ve tried the product. Tell stories about the products you promote, and be selective about the programs in which you participate. That way, when you do promote a product, people will take you seriously.

Practice Good Timing

Timing is important in a variety of industries, but it’s especially vital in affiliate marketing. You should build your promotional schedule around the campaigns you’ve chosen, but you should think of important sales dates as well. A few well-timed emails can be just as effective as a list of social media posts done at random. Scarcity is a powerful motivator, and if you do a promo with the tagline “Sale ends on Saturday”, it’s more likely to encourage sales than if you’d said “Sale ends in two weeks”.

Use Your Email List Effectively

As an affiliate, your email list is one of your biggest assets. It takes a long time to grow and cultivate a subscriber list, so use the tool wisely. When you send out email promos, consider the following tips:

  • Send out emails that include helpful tips. In the middle of such an email, share a link to the product you’re selling. Don’t forget to offer your clients something valuable, so they don’t think you’re being too pushy or salesy.
  • Write a few relevant blog posts or articles and use an autoresponder like Aweber to send them to your target audience. In these emails, ask questions and encourage recipients to offer their opinions. Above all, be ready to respond personally, professionally, and promptly.

Know What the Audience Wants

As with other content marketing efforts, as an affiliate, you’ll need to get to know what your target audience wants. I recommend taking the time to build an audience, and once you’ve got one, recommend products you know they’ll like. Create a blog post or video that explains your thoughts on a product, with the goal of having them visit your sales page. Consider updating these posts as information changes, and you’ll continue to get Google results without creating all-new content.

Practice Cross-Channel Promotion Strategies

All the great content in the world won’t do you any good if you don’t distribute it where your audience is most likely to engage with it. Know which social media platforms your readers use, and leverage them when promoting your products. If you have a large enough audience, group them according to their interests before custom-crafting and delivering messages to them.

Create a List of Industry Events

If you’re promoting products in a hot or well-known niche (and I hope you are!), I recommend making a list of top industry events and driving visitor traffic to it. This strategy works well for physical events, but you may be able to use it if you’re promoting a webinar as well. You should only recommend events with which you have personal experience, as it helps you to build trust and credibility.

Choose Blog Ads Wisely

If you’re running a blog, you have plenty of opportunities to advertise, but you should avoid overcrowding the page. When you strategically place your ads, you can bring enormous value to your customers. Consider these placements:

  • Sidebar graphics
  • Inclusion of graphics for live events
  • Banner graphics within related blog posts

Run Some Ads

By this time, you likely know that you’ll have to pay to get significant visibility on the majority of social platforms. It doesn’t take much to increase your visibility; however, you will have to set a budget and create a schedule around it.

Create Quality, Original, and Relevant Content

Your readers trust you to give them something of value, and you should keep that trust by presenting your offers in relatable ways. This may include doing a video product review, or including one in a blog post. Focus on the needs you think the product fulfills, and your audience will be grateful for the extra service. Who knows, you may even find a wider audience!

Test URLs

If you’re using your URLS in email click-tracking programs, code is added to them, and it may even override the affiliate ID. Furthermore, when you use link-cloaking or link-shortening tools such as Bit.ly, your affiliate code is taken away. If you want to shorten an URL while still tracking clicks, I recommend TinyURL. Note that these tools can sometimes trigger spam filters, and they may affect your emails’ deliverability.

Set Up a Dedicated Email Account

Another thing I recommend is to set up another email address for the affiliate programs in which you participate. These emails are extremely important, and most programs will send updates and news about new products and services, as well as upcoming promotions. When you have a dedicated business email, you’re more likely to get these important messages.

These are just some of the easiest and most effective ways to drive conversions and increase sales and profitability. Next, you’ll learn how to build a buyer list.

If you haven’t already, make sure you pick up my free videos on how to make your first sales funnel. Building a list of buyers will help you with your affiliate marketing offers as you will have a ready made list of people who you know are willing to spend money to get the information you are offering.

 

sales funnel

Categories
Affiliate Marketing

Creating Reviews

Affiliate Marketing

 

Welcome to part 9  of the Ultimate Newbie Affiliate Marketing Course. Today we cover creating reviews.

In the affiliate marketing field, quality, high-ranking content is useless if your customers aren’t clicking your affiliate links. In the end, affiliate marketing is all about earning commissions, which are your compensation for the effort you put into creating a website, promoting it to your target audience, and creating compelling content.

Many marketers find it hard to include their affiliate links without sounding overly salesy or spammy. Content should flow well, and the abrupt addition of affiliate links can disrupt the visitor’s reading experience. However, with product reviews, it’s easy to include these links in a natural way. Reviews encourage site visitors to find out more about these products for themselves, but it’s up to you to create compelling content that sparks your readers’ interest. Below are several tips to remember when writing product reviews.

Be as Thorough As You Can

One of the most common mistakes affiliates make is adding their links too early, before readers have had a chance to ‘warm up’ to the content. It’s important to remember that more content means a higher search engine ranking. According to recent research done on the top ten search results’ content length, the first result usually has 400+ words more than the 10th result. Do you want to know why? I’ll tell you. On top of offering the best content, high-ranking pages have more to offer the search engines’ bots during the indexing process.

From your readers’ point of view, finding out more about a product gives them more confidence that they’re making the right purchase decision. If you want people to be interested in what you’re selling (which is the first step in driving conversions), you’ll need to give them something of value. Providing details about the stuff you’re selling shows your customers that you’re an expert in your niche, and it significantly increases your credibility.

Be Empathetic Toward Your Readers

When reviewing affiliate products, the content has to be believable enough that your audience relates to it. You’ll have to put yourself in your customers’ position, and write about the problems your product solves rather than the product itself. Reviews are a chance for you to gain your customers’ trust, and when you show empathy toward them, they’re more likely to trust you enough to buy what you’re selling.

If you can, test the product yourself before you offer it for sale. When you do your own testing, you can offer your customers firsthand experience and personal insights. Don’t forget to add actionable, easily-digestible tips to further increase each review’s authenticity. Because your audience wants an opinion from a real person, it’s OK to use an informal, conversational tone in your reviews. Don’t obsess over strict guidelines; write as if you’re talking to a friend.

Stay as Objective As You Can

Millennials are the most discerning group of consumers in the world, and they can spot a biased or fake review from a mile away. That’s why you should strive to be as objective as you can when reviewing affiliate products. Discuss the product in depth, rather than simply rephrasing the description you find on the product page. Get to the point, stick to it, and don’t make offhanded comments about the vendor. To generate interest in the product you’re selling, focus on its advantages for your customers rather than listing specific features. Keep in mind, though, that there’s no such thing as perfection, and your audience knows that. Which brings us to this tip….

Mention the Product’s Pros and Cons

Where objectivity is concerned, you shouldn’t leave a stone unturned. Explore all possible aspects of your affiliate product. For instance, which user group stands to benefit most from a certain feature? How can one of the product’s drawbacks affect its overall performance, and how can users avoid the problem? It’s important to thoroughly discuss the products pros and cons, and doing so will give your readers the information they need to complete the decision-making process.

Use Plugins or Add-Ons to Optimize Conversions

To create effective, actionable reviews, you’ll need to familiarize yourself with some tools. At the end of each review, consider including a summary box that offers your readers a fast recap. CTAs, included as popups, can turn a visitor into a buyer, giving them the extra incentive to convert. Most affiliates build sides with WordPress, which includes an extensive selection of plugins and tools that maximize functionality, improve the user’s experience, and drive conversions.

Yes, You CAN Write an Effective Product Review!

In the end, reviewing affiliate products is just another content strategy that prioritizes the user experience. To be a successful marketer, you’ll need to remember your duty to provide useful, relevant information to your audience. In return for that information, your readers will come back to you for data and insights that empower them to make the right choices.

If you haven’t already, make sure you pick up my free videos on how to make your first sales funnel. Building a list of buyers will help you with your affiliate marketing offers as you will have a ready made list of people who you know are willing to spend money to get the information you are offering.

 

sales funnel

Categories
Affiliate Marketing

Criteria for Finding High Converting Affiliate Products to Promote

Affiliate Marketing

 

Welcome to part 8 of the Ultimate Newbie Affiliate Marketing Course. Today we cover how to find high converting affiliate products to promote.

Your success or failure as an affiliate depends largely on the products you promote. At first, the product selection process seems simple. You sign up with a marketplace such as ClickBank, choose one of the thousands of available products, create your own links, and put them on your site. However, these steps don’t always result in sales, and a lack of results can be frustrating. The sheer number of products can make the choice overwhelming, especially for a newbie who doesn’t know the business. Although there’s no foolproof way to find a high converting product, there are a few tips that can increase the likelihood of success.

Brainstorm Your Niche

The first step to take is to decide which market you want to work in. Choosing a niche related to your experiences, hobbies, passions, and skills is a great starting point; after all, you’ll be spending a great deal of time on it! Do you like animals? Has someone in your family had a specific health issue? Did you like your foreign language classes in school? Do people ask you for advice on relationship struggles? Knowing a niche can be a tremendous advantage when marketing a product, because it’s easier to write credible, persuasive sales copy when you know the subject. Go through your chosen marketplace and make a list of niches you could possibly promote. While it’s important to choose a niche you know, it’s also essential to focus on profitability as well. The next few steps on the list will help you narrow the list further.

Know Your Customers

Let’s say that you chose “playing piano” as a possible niche. If you want to pursue things further, it’s important to understand who’s buying and what they’re looking for. The simplest way to get into your target market’s minds is to browse niche forums; it helps you learn your buyers’ wants, needs, and problems. For instance, some people in the niche will look for free sheet music, and they’d likely not want to buy something from you unless it helps them achieve their goal. Reading forums can help you learn what matters most to your target market, which will help you choose the right products to promote. Other things to consider are how to target impulse buyers and the narrowness of your niche. If it’s too specific, you may find that your target market isn’t big enough to make many sales. If it’s too wide, you’ll find it hard to rank your site in the search engines, and prospects won’t be able to find you.

Choose Top-Selling Products

By this time, you should have a solid understanding of your market and its needs. Now, it’s time to go back to your marketplace and find some products that can meet those needs. We’ll use ClickBank as an example here; it uses a ‘gravity’ score to show how well a product sells, based on the number of sales and when they occurred. High gravity typically indicates that there’s a great deal of competition in the niche, but that shouldn’t push you away. Competition is a good thing because it means there’s a high demand for products in the niche, and it also means that there may be a few people you could form a JV (joint venture) or partnership with.

However, I should say that in some cases, a low-gravity product can still be worthwhile. These products may just be new, or others simply haven’t discovered them yet. While gravity is a strong indicator of a product’s potential, you shouldn’t dismiss a high-quality product simply because of its low score.

Multiple Products

Ideally, you should find a market with several related products. The reasoning behind this is that, even if a single product is a hot seller, you’ll have a difficult time competing with established affiliates. Another advantage of finding multiple products is that it lets you set up a review page, which increases the chances of making sales. For instance, if you’re selling the “learn to play piano” product in the example above, by including other “learn to play” products on your page, your visitors will feel as if they have all the info they need to make an informed purchase decision.

High Commissions

It’s pretty difficult to make a profit on small commissions. For your affiliate marketing efforts to pay off, you’ll need to find products with higher commissions of at least $20 per sale. From that amount, you’ll have to deduct your time and your advertising expenses. If a product has a higher dollar value, then a smaller commission percentage may still make it a reasonable investment.

A Persuasive Sales Pitch

The last step is to take a good look at the product’s sale page. You’ll be using it to drive conversions, after all. Does the sales page look convincing? Does it answer your target market’s questions and address their concerns? Is it credible and persuasive, or does it make outlandish and unbelievable claims? Would you make a purchase from a site that looks and sounds like that? The answers to these questions, among others, will help you find the highest converting products to promote.

To Sum it Up

Choosing the best products to promote is the first step in becoming a successful affiliate, and if you do the process right, you can increase your chances of becoming profitable. However, even if you start off well, you shouldn’t just set up an offer page and leave it be. Keep a watchful eye on your reports, and use tracking IDs to see which products are performing the best. That way, you know where to focus your resources and your efforts. By following these techniques for finding high-converting products, you’ll reap the benefits of increased sales and bigger commission checks.

If you haven’t already, make sure you pick up my free videos on how to make your first sales funnel. Building a list of buyers will help you with your affiliate marketing offers as you will have a ready made list of people who you know are willing to spend money to get the information you are offering.

sales funnel

 

 

Categories
Affiliate Marketing

Choosing Your Affiliate Marketplaces

Affiliate Marketing

 

Welcome to part 7 of the Ultimate Newbie Affiliate Marketing Course. Today we cover choosing your affiliate marketplaces.

Although the affiliate marketing world has become more competitive in the recent past, it hasn’t lost its money-making appeal. Affiliate marketing is heavily performance-based, which makes it less risky for advertisers and merchants. With the wide availability of these programs, it can be difficult to choose the right one. In this chapter, you’ll learn what to look for when choosing an affiliate marketplace.

The Product

The most important thing is to choose a product that interests you. After all, there’s nothing worse than feeling obligated to promote a product you’re not interested in. Because you’ll spend a great deal of time with the product, it’s important to feel passionate about the material. However, it’s equally important to consider others’ interest in and demand for the product. Google’s keyword tool can tell you which terms are being searched and how often; if competition is high and search volume is rather low, you should look for another product. If the volume is high and competition is low, it may be the right product for you.

The Website

Once you find a program that’s interesting, has high demand, and is viable, look at the merchant’s website. It should be user-friendly and simple to navigate, and calls to action (CTAs) should be clear. Products and images should be clearly displayed so you know what you’re getting. It’s important to check the website for leaks, or paths out that won’t generate revenue for you. If there’s a leak, you can lose money and sales because your traffic is being siphoned away. If you’re going to represent someone’s site, you should ensure that it’s reliable and has the potential to create strong sales.

Conversion Rates

There are some numbers that are essential when choosing an affiliate marketplace, and conversion rates are near the top of the list. The advertiser you’re thinking of partnering with could have a good brand, a solid site, and high commissions, but if their site doesn’t convert, you won’t make any money. Conversions are calculated by the number of people (out of 100) who perform a certain action such as completing an order or signing up for a newsletter. To be successful as an affiliate, you should look for a program with a conversion rate of more than 3%.

Payout/Commission

The payout or commission for promoting a product is the number most affiliates pay attention to. Many times, an affiliate will automatically join a program with a high commission rate, but this isn’t always the best strategy.

Average Order Value

Here, it gets really interesting because you can make a great deal of money. If a merchant pays out 10% commission with a 1% conversion rate, and another merchant pays out 12% with a 3% conversion rate, most people would sign up with the second merchant. However, it’s important to consider the average order value. If a product pays 10% on an AOV of $400, an affiliate makes $40 per sale, while a product that pays 12% on an AOV of $100 only yields $12. Here, the first merchant has the higher-earning program.

EPC

Another important thing to consider is the merchant’s EPC or earnings per click. Some marketplaces report this upfront, and it shows the average earning potential based on current affiliates’ numbers. Alternatively, you can do your own EPC calculations to determine whether a program is a good bet for you or not. Calculate your EPC by dividing the total commission by the number of total clicks.

Cookie Duration

You should also consider the affiliate cookie’s length. It tells the merchant that the customer was referred to them through your website. If a merchant has a 30-day cookie, the potential buyer has 30 days to complete his or her order, and you’ll still get a commission. The longer the cookie lasts, the better off you’ll be.

Tools

While affiliates use different tools, it’s good to find a merchant who offers a selection of resources you can use to promote a product. These tools can be text links, videos, widgets, banners, coupons, and more. It’s important to find a merchant who offers things you can use to do your job more effectively. If you don’t have anything to work with, it makes it harder to drive targeted traffic from your website to the merchant’s site.

Reversals

The program’s reversal rate tells you how many orders were un-commissioned, returned, or canceled. This is a vital number because everything else can be great, but if a program has a 75% reversal rate, it means that 75% of the orders weren’t credited for various reasons, and it also means you won’t get paid for most of the work you do. If a program’s reversal rate suddenly increases with no good explanation, it may be time to find a different marketplace.

Competition

It’s wise to consider how competitive an industry is, and to monitor what your competitors are doing. Many merchants have more than one competitor, and all are looking for the top affiliates. These programs have higher payouts and better conversions, and some even have their in-house programs. It’s possible that merchants with lower payouts and AOVs do more volume, in which case it makes sense to partner with that program. To get traffic to your site (and to your merchant’s), your marketing methods need to stand out from those of others in the same field.

TOS

Something many affiliates overlook is the program’s TOS (terms of service). It’s important to read them, because programs vary widely. The TOS generally outlines how affiliate links can be marketed, how they’re placed, the keywords you can use, whether you can link to your site with direct search, the software you can use, and more. If you don’t read the TOS, you may find that you won’t get credit for everything you’ve done, even after you’ve done all the hard work setting up merchant links and promoting the brand.

Support

The last thing to consider when choosing an affiliate marketplace is whether there’s a dedicated manager. It’s best to have an experienced manager, or an outsourced manager; however, it’s better to have someone available to answer questions than to have no help at all. Managers should be easily acceptable, quick to respond, and they should know how affiliate programs work. They should understand the program’s TOS, and they should be able to answer your questions or put you in touch with someone who can.

As an affiliate, you’ll have many programs from which to choose, and it can be hard to make the right choice. However, using this list, you can quickly narrow your search to only the best and most profitable programs.

If you haven’t already, make sure you pick up my free videos on how to make your first sales funnel. Building a list of buyers will help you with your affiliate marketing offers as you will have a ready made list of people who you know are willing to spend money to get the information you are offering.

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Affiliate Marketing

Niche Selection and Market Research

Affiliate Marketing

 

Welcome to part 6  of the Ultimate Newbie Affiliate Marketing Course. Today we cover niche selection and market research.

You can’t be a successful affiliate unless you find the right products to promote, and the product selection process can be difficult if you’re doing it for the first time. Below, you’ll find a few easy tips on selecting a niche and doing your market research.

Stick to What You Know

This tip may seem rather obvious, but it’s surprising how many people don’t realize its importance. Selecting a niche based solely on its profitability, even if you’re not interested in the subject matter, isn’t always successful. If you’re not creating content out of a genuine interest, your subscribers aren’t likely to be inspired to buy. Even if you’re hiring someone to create your content, you should still learn about the subject. You don’t have to be the field’s top expert, but you should have a basic knowledge of the subject before you start.

Choose a Good Niche

This step may be tricky. The Internet is full of blogs and sites on almost every subject, but some are more successful than others. The online world is a dynamic one, and it’s shaped and created by its users. Niches come and go, while others remain popular for years. Once you have a list of potential subjects, it’s time to learn about their potential profitability. Ask yourself these questions:

  • How stiff is the competition? If there are dozens of other sites on the same subject, you’ll have to work harder and spend more time drawing traffic to your site.
  • Is the subject obscure? The more esoteric your niche is, the less competitive it will be. Conversely, you may get into a situation where the subject is so narrow that it may never attract the visitor numbers you want.
  • Are there enough services and products you can advertise on a niche site? Affiliate marketing is a great way to monetize a site, but if there aren’t enough relevant programs that generate visitors’ interest, your efforts may fail.
  • Is the subject well-represented online? Some subjects are quite popular, but there’s a lack of engaging, readable content. These subjects often end up being highly profitable.

Don’t be Afraid to Expand

As said earlier, sticking to a certain subject, even if it’s a popular one, isn’t always a way to guarantee success. You should be prepared to branch out into other subjects in which your visitors may be interested. That way, you’re always giving your subscribers something of value, and you’re more likely to make a profit once your site gets a good amount of traffic. Branching out is a great way to learn, and it can also help you raise your income.

Market Research

In this section, you’ll find some tips on researching your chosen market.

  • Competition: It’s easy to research niches; competition is what you should look for. While some believe that there’s no way they can compete with bigger sites, a competitive niche is a healthy one, and there’s enough room for all. If the niche you chose isn’t competitive, there’s likely little interest in it, and you should look elsewhere.
  • Bookshelves: Local bookstores, libraries, and even the magazines at supermarket checkouts can tell you which current topics are most in demand. These resources are a great place to find niches that are just now coming into their own.
  • Trends: Popular news sites can give you insights into niche trends. These sites typically have categories for technology, science, health, and much more. Keep up with these sites to stay up to date on what’s happening in your chosen niche. Consider setting up Google Alerts so you get info delivered right to your inbox when things happen.
  • Product research: This step is a bit more in-depth, but sites like Ubersuggest can tell you what your audience is asking about particular products. Type in the niche topic or the product name, and you’ll get results that point you in the right direction. Then, go to the maker’s site and read about the product’s specs or download an instruction manual to share with your site visitors. If it’s a product that’s available locally, go into a store and take notes or photographs.

Niche and market research are easy if you’re persistent and you use the right tools. With resources like those listed above, you’re more likely to find the right product in the perfect niche.

If you haven’t already, make sure you pick up my free videos on how to make your first sales funnel. Building a list of buyers will help you with your affiliate marketing offers as you will have a ready made list of people who you know are willing to spend money to get the information you are offering.

 

sales funnel

Categories
Affiliate Marketing

The Tools You Should Have in Place Before You Start

Affiliate Marketing

 

Welcome to part 5 of the Ultimate Newbie Affiliate Marketing Course. Today we cover the tools you should have in place before you start.

Affiliate marketing is one of the best ways to make money online, in part because there are so many tools that take away the tedious work. The more you use these tools, the easier it is to promote campaigns that bring profits. Below are some of the must-have affiliate marketing tools for beginners.

Keyword Research Tools

Having a keyword research tool is a crucial thing for an affiliate marketer. Not only do these tools help you find a profitable niche, it helps you find out how competitive that niche is. You can use Google’s AdWords Keyword Planner, which requires an AdWords Account and is free, or you can use a premium software program or service. While Google’s tool will tell you about related keywords and search volume, you don’t get much beyond that. Software programs come with a range of features that help you target your market and analyze the competition. Consider using the Google tool when you’re just starting out; once you are established and you have a better idea of how things go, you can make the step to software.

Analytics Tracking

Tracking software gives you a way to manage your promotions and measure your results. There are numerous products that claim to do this, but you should read reviews and read IM forums to learn about these products before you make the investment. There’s a big difference between tracking and web analytics software, mainly that analytics software only tracks performance without providing campaign management tools.

Link Redirect Tools

It’s best to think of URL redirection in the same way you’d think of call forwarding. When a visitor lands on your page, they’re sent somewhere else. URL forwarding lets you control the appearance of your links when visitors hover over them, and it lets you change affiliate orders without changing links. Redirects can help you protect your affiliate ID that’s found within these links, and there are numerous tools that help you accomplish it.

An Autoresponder

Affiliate marketers should always have an autoresponder. These third-party services manage your subscriber list and send them messages immediately or on a schedule. An autoresponder can track your email open rates and other marketing metrics, and you can use it in various ways. Send a single message to your entire list or send a series of emails that starts when a visitor signs up. Aweber is one of the most popular services for affiliates.

Web Hosting

Marketers don’t realize that most web hosts offer beneficial services. Nearly all of them offer niche site templates and monitoring tools, and some even offer comprehensive solutions. Hosting services often have site builders, like WordPress, that let you easily and quickly create niche sites. If you have not yet signed up with a web host, research the best options and find out which affiliate marketing tools they offer.

These are just some of the best tools you should include in your kit. Here, you’ll find most of the things you’ll need to succeed with your next affiliate marketing campaign.

If you haven’t already, make sure you pick up my free videos on how to make your first sales funnel. Building a list of buyers will help you with your affiliate marketing offers as you will have a ready made list of people who you know are willing to spend money to get the information you are offering.

 

sales funnel