You have seen it often referred to by online marketers but what is the shiny object syndrome? I will try to explain it for you below and I hope I can help you avoid falling into the trap.
What Is The Shiny Object Syndrome?
If you are new to online marketing you may not have experienced the shiny object syndrome yet. But those of you who have been around the internet marketing space a while will no doubt have heard of it or even like myself have falling into it at some stage.
The shiny object syndrome is where marketers who are very good with the written word or on a video persuades you that their product is the best around and this will help you build your business fast. Some of these products promise you can do it from a complete newbie with no experience. You purchase the product and take a look, within minutes you are thinking how do I do this. The products never seem to give you all the pieces of the puzzle.
So what happens then? You get an email from another marketer or even the same one with an offer of another product that will finally help you make money online. You can’t work out the first product so you purchase this new product and guess what the same thing happens leaving you confused and maybe even a bit overwhelmed with all this new stuff.
The next day you get an email or see something online that catches your eye and you go through the buying process again. Can you see the vicious circle here, if you had really made a go of the first product you maybe wouldn’t have needed the other two products. That is the shiny object syndrome, a bit like the grass is always greener on the other side. They promise you this and that and you keep going through this process jumping from one product to another. All it gets you is a pile of products and nothing to show for it. An empty wallet in some cases.
The guy in this video explains it perfectly, I have never seen him before so I have no affiliation with his training, I just thought it might help you understand the shiny object syndrome. I hope you find this useful.
How Do I Get Out Of The Shiny Object Syndrome?
This is the hard bit, I know I have been there and still am to some extent. We love to buy things but once we buy it we do not take any action on it. This frustrates the product owners as they know they have a good product and if people took action and followed the course, there is every chance they would succeed online.
But, Frank how do I get out of it you say. Try doing what I did, I unsubscribed from every marketers email list so I was no longer bombarded with new products every 5 minutes. I did stay on 1 or 2 lists as I liked the way they market in their emails. Doing this helps you when you eventually sit down and take action on your products. Writing emails is a skill that you will have to learn and learning from successful marketers will do you no harm. I then vowed not to buy another product until I had given the ones I purchased a good go.
Getting Into The Right Mindset
OK, so you are going to finally give those products you purchased a go. You will need to get into the correct mindset first, what do I mean by this? If you don’t set your mind to think, “I can do this” you will never succeed, if you already have doubts about a product before you start you will just be looking for excuses to abandon the project you have probably spent hours on.
I have been there, I know what it is like. Pretty overwhelming and there seems no way out. Get it in your mind today that you are finally going to succeed, then take the action needed to get there. I am not recommending any particular product here as you probably have already purchased a few. Just choose one of them and give it a good go. I have faith in you.
Record Your Successes
Once you start taking action you will start to feel a lot better. Do not let the little things hold you back. You may get stuck on something, re watch the video in the training you are going through and see where you are going wrong. If you are still stuck contact the product owner and ask him for help. The product owner wants you to succeed with his product as you may recommend him to others.
When you do succeed with something record it, write it down, it may be something simple but if you haven’t done it before it is a great feeling when you get it right. Things like getting your first blog up and running, how to add an optin form to it or how to add images and videos to your posts. Little things, but they matter and it is good to learn something new isn’t it?
Are You Ready To Take Action?
I hope you are now ready to take action. Go and look at those products of yours and go through them step by step until you get it right. I spent years giving up on products but saw other people succeeding with them. So where was I going wrong? My mindset wasn’t in the right place. I was expecting obstacles all the time and when I did find one I would just give up. I still have lots of products on my laptop that I have never gone through properly. So, I know how you are feeling.
I hope this post has answered your question on what is the shiny object syndrome. If you have found this post helpful leave a comment below and let me know if there is anything I can help you with.
P.S. You may as well get access to my Affiliate Marketing Course whilst you are here, you will find it very helpful as you move forward in your business.